OverviewYou're here. Live membership stats, tier distribution, recent joins, and a log of all automated emails sent.
All MembersEvery customer who has ever purchased from Rachel Bloom. Filter by tier, search by name or email, expand any row to edit notes or trigger emails.
Inner CircleMembers with $1,000+ lifetime spend or an active GPS subscription. These are your highest-value customers — treat them accordingly.
The CircleMembers with 2 or more orders. Mid-tier — they love the brand enough to come back. 3-year warranty included automatically. Good candidates for GPS upsell.
The BloomFirst-purchase members. Entry tier. These are new customers who haven't yet reached Circle spend thresholds.
ReferralsTracks every referral link shared by Inner Circle members. Shows who referred who, whether they converted, and whether a GPS credit was issued as the reward.
Send EmailManually fire any tier email to a single member, or broadcast a custom message to an entire tier segment via Resend.
Members
Every customer who has purchased from Rachel Bloom, automatically enrolled into The Bloom Circle on their first order.
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GPS Subscribers
Members with active GPS tracking subscriptions.
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Referrals
GPS credit referral pipeline — Inner Circle members only.
How referrals work
Inner Circle members each have a unique referral link (loyalty.rachelbloom.com?ref=XXXXXX). When they share it and a friend makes their first purchase at rachelbloom.com, a referral is recorded here.
The reward: The referring member earns a GPS subscription credit — one month free added to their account. This is tracked manually here until the edge function is connected to Shopify GPS subscriptions.
What the columns mean
Referrer — the Inner Circle member who shared the link.
Referred — the email of the person who clicked the link and signed up.
Converted — whether the referred person has placed a first order. Click Mark converted once you confirm the purchase in Shopify.
GPS Credit — whether the GPS credit reward has been sent to the referrer. Click Send GPS credit to log it and notify the member.
Action checklist when a new referral appears:
1. Verify the referred person has placed an order in Shopify Admin → click Mark converted
2. Issue the GPS credit to the referrer (1 month free) → click Send GPS credit
3. Both actions update the table and log a confirmation automatically.
Total Referrals
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Converted
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GPS Credits Issued
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Send Email
Manually trigger tier emails or send a custom broadcast to any membership segment.
Single emails fire a specific pre-defined message to one member — use this for tier confirmations, GPS credits, or referral rewards.
Broadcasts send a custom subject + body to an entire tier at once — use this for launches, exclusive offers, or personal notes from Rachel.
All emails send via Resend from loyalty@rachelbloom.com.
Tier emails — send to individual member
Emails send via Resend from loyalty@rachelbloom.com · Member receives immediately
Broadcast — send to a full tier
⚠ Broadcast will send to ALL members in selected tier. Double-check before sending.